Types of online advertising (CPD, CPM, CPC, CPA)

CPD

CPD ( Cost per Duration ) , or charge by time of posting banner . With this method , advertisers often put the banner ( gif , flash or video ) on the popular website like VnExpress , AP ... This type of advertising applied to corporations , companies have the budget large advertising because other forms of advertising are very expensive . CPD is often subject to ad sharing , instant 1 on 1 website location is often shared with other clients (usually 3 ) .
CPD Forms caught most of the major sites of Vietnam . Because this kind of technique is quite simple , most sites do not report data for its clients , based on time , location & size display to calculate the value of the contract .
CPM

CPM ( Cost Per Impression ) , charge based on views per 1000 respectively . A 7000 contract purchase advertising CPM , cost per CPM minimum 7.000vnd = > contract value is = 7.000x7.000 = 49,000,000 VNĐ , and banners ( logos , product ) your full 7 million views it will expire (note 1 person can view up to 20 times , so the number 5 million views here are definitely not 5 million people ) . This form can also be CPM banner gif file format , flash , video , ... with this form , your product or logo may appear in one or more different locations on one or more websites , in CPD when they put ads on one fixed position on one website . Like advertising CPD , CPM is only suitable for those who want to promote the brand , the company has a large advertising budget .
With this method , the calculation of complex data , especially with this form , the customer can buy in the form of running every day how much money or one who just wants to see how many times each of your banner .
Because of the complexity of the data , so this form in addition to the large advertisers such as Yahoo overseas , in Vietnam , the only group VCCorp AdMicro of providing this form of advertising . Service can use Google Adwords Display Networld form to apply . With hundreds of thousands of systems website link with Google .
CPC

CPC ( Cost Per Click Pay per Click or PPC is the same ) , which means you only pay for each click from your potential customers . This form of advertising is usually a mixture of formats including jpg , text ( logo , description of product + product ) . CPC forms often have no nice place & small size , this form primarily targeting retail , online sales . Cost per click from a few thousand to tens of thousands depending on supplier & custom each website . Common CPC ads click spam problem , the calculation is very complex , so now is the advertisers often seek to foreign products such as Google Adwords or Facebook Ads , there is often a high cost per click & require you to have a credit card to recharge . In Vietnam, there are a few vendors like vietad or AdMarket - AdMicro and recently Vatgia Ad. Anyway CPC form is quite new in Vietnam , probably some time this form will be popular in Vietnam because of its advantages
CPA

CPA ( Cost Per Action or PPA Pay per Click ) advertising is a form of pay for the ads based on the number of times customers perform an action , such as account registration , purchase, form ... this advertiser measurable effect in relation to the amount of money spent can be more accurate in future trend .